The collection has a face primer that smells like donuts and a lip scrub that tastes like coffee.
Dunkin’ and e.l.f. Cosmetics are collaborating on a new collection of makeup! (Yes, Dunkin', as in Dunkin' DONUTS.)
The “e.l.f. x Dunkin’ makeup collection” includes eyeshadow, primer, lip gloss, and accessories made to mimic the sights and smells of one of America’s favorite donut shops. The limited-edition collection is available at ULTA Beauty and elfcosmetics.com.
Both Dunkin’ and e.l.f. are excited to bring this sweet collection to fans.
"We’ve long admired the genuine connection e.l.f. has forged with their community and believe it mirrors the connection we have with our Dunkin’ fans," said Peter Callaro, Vice President of Integrated Marketing Communications, Dunkin’. "We’re thrilled to team up with e.l.f. to bring Dunkin’ devotees an exciting, new way to power their ‘get-up-and-go’ daily routine."
The collection includes a 12-piece set of four eyeshadows inspired by Dunkin’s colorful sprinkle donuts. Two lip products, a coffee lip scrub, and donut glaze lip glosses come with little key attachments so you won’t lose them in your purse. A donut scented primer, based on the brand’s popular putty primer, will help you wake up when you’re putting on your makeup in the morning. The collection also includes a cute sprinkle donut makeup sponge.
e.l.f. x DUNKIN' Classic Dunkin' Stack Vault, Courtesy of e.l.f. Cosmetics
Learn more about the products and shop during a special TikTok live event with e.l.f. ambassador Mikayla Nogueira. The event will be held live on her channel on Tuesday, April 5, at 5 p.m. EST. Some fans may also be able to get their hands on a vault box ($75) that includes all of the products in the collections plus a special reusable Dunkin’ cup, brush set, and a $5 code for use at a Dunkin’ store.
This isn’t the first time the value brand of cosmetics has collaborated with a restaurant. Recently, e.l.f. and Chipotle released collections of “spicy” makeup products that sold out within days.
What do you think of e.l.f. and Dunkin' releasing a makeup line together? Share your thoughts in the comments below.