Women love him, men want to be him, and even haters can't find much to complain about.

Meet TikTok's current heartthrob, William White, aka @Whiteyy18, and find out why all of TikTok is talking about him. Instead of going on and on about his many assets, let's just dive right in, shall we?

@whiteyy18

Daily dose of Mandy 🎼❤️

♬ Mandy - Barry Manilow

As you can see, the 21-year-old Canadian content creator has classic boy-next-door good looks ... if you live next to a modeling agency. It's not just that though, he's got that something special that's sending women into swoons all over the globe. With the songs he chooses, he reminds us of summer flings and high school crushes—guys who drove Camaros and broke our hearts. That's not easy to do in a TikTok!

@whiteyy18

Jessie’s girl 🎸

♬ Jessie's Girl - Rick Springfield

He also looks like he just jumped off of one of your favorite posters of Rob Lowe, Kirk Cameron, or Andrew McCarthy. That's a whole lot of teen angst to come flooding back at one time.

via GIPHY

Here's where the controversy comes in: the majority of his TikTok fans are women, specifically, women over 40 and members of a self-proclaimed cougar cult. They, along with their husbands, have rocketed Will's follower count to over 1.3 million in the span of mere days. His fans have even added #HoldMyMilk to the collective TikTok lexicon.

@deliverydad #duet with @whiteyy18 #riskybusiness #BestSeatInTheHouse ♬ Leather and Lace (2016 Remaster) [Remastered] - Stevie Nicks & Don Henley
@lauriereads #whiteyy18 #HoldMyMilk #over50 #fypシ ♬ original sound - LBR

Parody videos, thirsty fan videos, and even White's lip-synching TikToks are all you'll see if you trip and fall down this particular rabbit hole. Is that really such a bad thing?

Are you a big William White fan, or do you just not get the hype? Which of his videos is your favorite? Let us know in the comments!